Bowflex has been an industry leader in home fitness equipment for decades, so then we were asked to help launch the new Max Trainer, we were ecstatic! A 14 minute workout — This was a revolutionary new idea in fitness. The crazy thing was, they had no idea it was going to be as successful as it was. In fact the sales were so strong, they had to slow down the marketing of it. It continues to be their #1 fitness machine.